10月17日下午，躍新·領(lǐng)勢(shì)CAPUCINO意式高端瓷磚品牌升級(jí)媒體交流薈在CAPUCINO全球運(yùn)營(yíng)中心舉行，二十家行業(yè)主流媒體應(yīng)邀出席，一同探討行業(yè)發(fā)展趨勢(shì)及品牌發(fā)展及價(jià)值的影響力。

　　On the afternoon of October 17, Yuexin Led CAPUCINO Italian high-end tile brand upgrade media exchange was held in CAPUCINO Global operations Center, and 20 industry mainstream media were invited to attend to discuss the industry development trend and the influence of brand development and value.

　　2023年，CAPUCINO創(chuàng)立的第20個(gè)年頭，從國(guó)際市場(chǎng)到進(jìn)軍國(guó)內(nèi)市場(chǎng)，經(jīng)歷了市場(chǎng)營(yíng)銷競(jìng)爭(zhēng)方式的轉(zhuǎn)變。同時(shí)，這是一個(gè)最好的時(shí)代，也是一個(gè)最壞的時(shí)代。全球經(jīng)濟(jì)大環(huán)境放緩，如何在波云詭譎的行業(yè)態(tài)勢(shì)中突圍，成為每一個(gè)建陶品牌發(fā)展路上迫在眉睫的課題。

　　In 2023, the 20th year of CAPUCINO's foundation, it has experienced a change in the way of marketing competition from the international market to the domestic market. At the same time, it was the best of times and the worst of times. The global economic environment is slowing down, how to break through in the mysterious industry situation of the wave cloud has become an imminent topic on the development of every Jiantao brand.

躍新·領(lǐng)勢(shì)CAPUCINO意式高端瓷磚品牌升級(jí)媒體交流薈現(xiàn)場(chǎng)

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　　TAKE A FRESH START AND LEAD A BREAKTHROUGH

　　躍新出發(fā)，領(lǐng)勢(shì)突圍

　　“每一次革新，都是品牌最鮮活的時(shí)光！”CAPUCINO品牌中心總監(jiān)譚耀興提及到，CAPUCINO從國(guó)際市場(chǎng)轉(zhuǎn)戰(zhàn)國(guó)內(nèi)市場(chǎng)，深度細(xì)化全球市場(chǎng)布局。為了能更快適應(yīng)國(guó)內(nèi)市場(chǎng)節(jié)奏，助力終端有效打開國(guó)內(nèi)市場(chǎng)，CAPUCINO開啟全新品牌升級(jí)戰(zhàn)略，厚積薄發(fā)躍新再出發(fā)！通過(guò)品牌、產(chǎn)品、設(shè)計(jì)、服務(wù)、營(yíng)銷、運(yùn)營(yíng)等六位一體升級(jí)部署，攜手終端突圍破圈，開啟品牌發(fā)展新篇章！

　　"Every innovation is the brand's most fresh time!" CAPUCINO Brand Center Director Tan Yaoxing mentioned that CAPUCINO from the international market to the domestic market, the depth of the global market layout. In order to adapt to the rhythm of the domestic market faster and help the terminal to effectively open the domestic market, CAPUCINO opened a new brand upgrade strategy and made a new start! Through brand, product, design, service, marketing, operation and other six integrated upgrade deployment, hand in hand with the terminal break through the circle, open a new chapter in brand development!

CAPUCINO品牌中心總監(jiān)譚耀興品牌升級(jí)講解

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　　CORE BENCHMARK, ENTER THE HIGH-END

　　核心標(biāo)桿，進(jìn)軍高端

　　品牌的戰(zhàn)略布局是企業(yè)增長(zhǎng)的重要?jiǎng)幼?。未?lái)，卡布奇諾意式高端瓷磚將會(huì)在全國(guó)的東南西北中區(qū)，每個(gè)區(qū)域建立2個(gè)核心標(biāo)桿市場(chǎng)，建立銷售服務(wù)一體的品牌高地。在2年內(nèi)，全國(guó)將打造100家優(yōu)質(zhì)專賣店。同時(shí)，品牌將會(huì)依托全供應(yīng)鏈，打造30家純進(jìn)口意大利專賣店。目前，卡布奇諾意式高端瓷磚正對(duì)全國(guó)空白市場(chǎng)進(jìn)行火熱招商，尋找更多志同道合的戰(zhàn)略合作伙伴，進(jìn)一步擴(kuò)大市場(chǎng)份額，全力進(jìn)軍高端瓷磚市場(chǎng)。

　　Brand strategic layout is an important action for enterprise growth. In the future, Cappuccino Italian high-end tiles will be in the southeast, northwest and central regions of the country, each region to establish two core benchmark markets, the establishment of sales and service integrated brand highland. Within two years, the country will build 100 high-quality stores. At the same time, the brand will rely on the entire supply chain to create 30 pure imported Italian stores. At present, Cappuccino Italian high-end ceramic tile is conducting hot investment in the national blank market, looking for more like-minded strategic partners, further expanding market share, and fully entering the high-end ceramic tile market.

熱烈的研討交流現(xiàn)場(chǎng)

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　　INTERACTIVE LINKS, ACCURATE EXPERIENCE

　　互動(dòng)鏈接，精準(zhǔn)體驗(yàn)

　　在激烈的市場(chǎng)競(jìng)爭(zhēng)中，高端零售是品牌的未來(lái)發(fā)展方向，高級(jí)體驗(yàn)店的建立是勢(shì)在必行。CAPUCINO意式高端瓷磚進(jìn)行了店面的全新升級(jí)，在設(shè)計(jì)與布局、視覺(jué)藝術(shù)陳設(shè)、高級(jí)消費(fèi)體驗(yàn)都得到最大化的提升。其中，門店外立面進(jìn)行了分段式的展示、產(chǎn)品區(qū)域進(jìn)行藝術(shù)畫廊式展示、休閑區(qū)則更專注消費(fèi)者的精準(zhǔn)體驗(yàn)感。將為人、材質(zhì)、設(shè)計(jì)產(chǎn)生更多元深化的鏈接與互動(dòng)，成為不負(fù)期待的材質(zhì)設(shè)計(jì)交流平臺(tái)，構(gòu)筑設(shè)計(jì)師與客戶的選材靈感之地。

　　In the fierce market competition, high-end retail is the future development direction of the brand, and the establishment of senior experience stores is imperative. CAPUCINO Italian high-end tiles have been newly upgraded in the store, which has been maximized in the design and layout, visual art furnishings, and high-end consumption experience. Among them, the facade of the store is displayed in segments, the product area is displayed in art gallery style, and the leisure area is more focused on the accurate experience of consumers. It will produce more diversified and deepened links and interactions between people, materials and design, and become an unexpected communication platform for material design and a place of inspiration for designers and customers.

人、產(chǎn)品、設(shè)計(jì)的鏈接交互，激發(fā)設(shè)計(jì)靈感

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　　SUPER MATRIX, MAKE IT OUT OF THE RING

　　超級(jí)矩陣，輕顏出圈

　　基于市場(chǎng)用戶需求，CAPUCINO全新打造全品類覆蓋的超級(jí)產(chǎn)品矩陣，建立細(xì)分消費(fèi)群體的產(chǎn)品金字塔贏銷模型。在秋季陶博會(huì)期間，CAPUCINO憑借著厚實(shí)的產(chǎn)品研發(fā)實(shí)力，重磅推出多重工藝疊加的KING Pro“輕顏瓷磚”，通過(guò)復(fù)雜的工藝疊加創(chuàng)造出輕顏系產(chǎn)品，打破平面顏值局限，于行業(yè)工藝新高度再話質(zhì)感美學(xué)！

　　Based on the needs of market users, CAPUCINO has created a new super product matrix covering all categories and established a product pyramid winning model for segmented consumer groups. During the autumn pottery Fair, CAPUCINO, with its solid product research and development strength, launched the KING Pro "light face tile" with multiple process superposition, creating light face products through complex process superposition, breaking the plane appearance level limitation, and texture aesthetics at the new height of the industry process!

　　輕顏瓷磚多重工藝疊加的智造技術(shù)處于行業(yè)工藝水平領(lǐng)先位置，產(chǎn)品在色彩、質(zhì)感、光感上的表現(xiàn)力可圈可點(diǎn)。每一項(xiàng)工藝疊加的考究，完美還原真實(shí)石材的脈絡(luò)肌理，盡顯天然巖石的真實(shí)質(zhì)感美學(xué)。輕巖質(zhì)的質(zhì)感結(jié)合純正的色彩和原生光感，CAPUCINO輕顏瓷磚必定掀起瓷磚行業(yè)頂配顏值的新風(fēng)潮！

　　The intelligent manufacturing technology of multiple process superposition of light ceramic tile is in the leading position of the industry process level, and the product's expressive force in color, texture and light sense is remarkable. The exquisite superposition of each process perfectly restores the vein texture of the real stone and fully shows the real texture aesthetics of the natural rock. Light rock texture combined with pure color and raw light sense, CAPUCINO light ceramic tile will set off a new trend of top matching appearance level in the ceramic tile industry!

輕顏瓷磚亮相，極高顏值吸引一眾媒體朋友

　　會(huì)上，CAPUCINO品牌中心總監(jiān)譚耀興針對(duì)大家關(guān)注的問(wèn)題與到場(chǎng)媒體朋友們進(jìn)行了精彩的互動(dòng)交流。輕顏瓷磚的重磅推出，為行業(yè)技術(shù)發(fā)展實(shí)現(xiàn)了跨越式邁步，也只有不斷推陳出新研發(fā)更多優(yōu)質(zhì)新品，CAPUCINO在為行業(yè)發(fā)展添磚加瓦的同時(shí)，讓更多的人能享受CAPUCINO瓷磚帶來(lái)的意式高端生活體驗(yàn)！

　　At the meeting, Tan Yaoxing, director of CAPUCINO Brand Center, had a wonderful interaction with the media friends present on the issues of concern to everyone. The heavy launch of light face tiles has achieved a leap-forward step for the development of industry technology, and only by constantly innovating and developing more high-quality new products, CAPUCINO contributes to the development of the industry at the same time, so that more people can enjoy the Italian high-end life experience brought by CAPUCINO tiles!

意式，夠意思